Christmas is no doubt one of the busiest and often, most stressful time for brands.
The last-minute sales push, end of year reviews and budgeting for next year, can mean that we sometimes overlook a prime opportunity to keep your customers in the loop over the festive period.
To make things just a little bit easier, I've prepared a short list of my top tips for you to check, and check twice ;)
1. Set Expectations with Clear Communication
Let your customers know how available you will be over the Christmas period and how best they should contact your brand should they have a query.
This can be done in many ways, for example;
Post a video on your social media or website
Leave a note on your social media site bio or website homepage
Add a pop-up to your website
Send out an email blast
Include a note in your newsletter
Don't forget to set your Out of Office and Auto Response on any Chat Tools with clear messaging that aims to answer some or all of the following questions;
How will you handle queries/ refunds/ orders/deliveries?
What will the lead time on a response be?
What is the best method to reach you during this time?
2. Schedule Content in Advance
In the flurry of festive fun, remembering what posts need to go up or when to press send on an email can become a nightmare!
Use a scheduling tool such as Hootsuite or Buffer to schedule pre-made content.
How often will you post before now and Christmas?
Will you post a Christmas message to customers and if so, when?
Do you need to communicate any Christmas deals or discounts?
Word of caution: Remember that posting content is just one part of Content Marketing, you also need to be available to engage with your customers afterwards.
3. Don't Forget About January
Most of us shudder at the mere thought of January, however now is the best time to create some content that can be posted in the first week of the New Year.
This avoids any unnecessary panic and alleviates pressure when you are coming down off the festive buzz.
Scratching your head on what to post?
Dates to Remember:
- Dec 31st: New Year's Eve
- Jan 1st: New Year's Day
- Jan 6th: Nollaig na mBan/ Little Christmas
- 3rd Monday of Jan: Blue Monday
- New Year's Resolutions
- Health Kick/ Motivational Vibes
- Pick me ups like Discounts/ Giveaways
So, I'm curious, have you started your brand's Christmas planning yet? Do you have any other tips to share? Answers on a paper plane or know, in the comments below, is good also...
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