Search
  • CopyKate

The Importance of Creating Valuable Content




Is it just me or does it seem like a girl can’t grab a coffee today without hearing the word “Content thrown around? We’ve seen "YouTubers" morph into “Content creators” and platforms like Instagram and LinkedIn soar in popularity with engaging blog posts, images and video.


But what is it all about?


Content is one of those frustratingly broad words that actually means a whole lot of different things to different people in different circumstances.


Just like people, it can come in many different sizes, shapes and formats. We have;

Blog posts

Podcasts

Infographics

Video

Memes and Gifts

White papers

E-books

Polls and Surveys

The list truly does go on and on!


Content can also come in a variety of colours, languages and each type has its’ own distinct personality depending on the platform in which it is placed and the audience that is consuming it.


The heart and soul of any good piece of content is value. When you are creating content for your business, you need to consider how relevant it is to your customer. What value does it bring them? What are they ultimately getting from your piece of content?


Perhaps it is a video explaining what your company does or how it began?

Or a podcast discussing a core topic associated with your industry?

Or maybe it is simply a funny meme to brighten their Monday morning commute?


Whatever it is, once it creates value for the end user, the rest is golden. If you are at a loss as to how to showcase your business' value through quality and engaging content, I can help!

Check out my Services page or reach out to contact@copykate.ie and we'll go from there :)

15 views

View our Privacy Policy here

©2019 by Kate Higham