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Why you should look past vanity metrics in your Content Marketing strategy

Stuck on vanity metrics? 🤳⁠

Followers, likes, page views, subscribers, y'know the ones.⁠

Nice to look at, sure, but these feel-good analytics aren’t exactly moving you towards your business goal and mean nothing if you are not actually converting or connecting. ⁠

At the end of the day, your customer craves connection. ⁠

If you’re genuinely connecting and providing your online community with value, you’ll be able to attract and retain loyal customers.⁠


Focus on the audience you have instead of neglecting them to chase a vanity metric. ⁠


💬 Allocate time every day to comment on other accounts⁠

💬 Be active on your channels- reply to comments & DMs⁠.

💬 Poll your followers to learn more about them, their needs and how you can offer more value⁠ with your content.

💬 Post meaningful content that is packed with value. Here you need to remember your "why" and keep your customer's experience top of mind.


By doing this, you are attracting the right audience for your brand, an audience that is actually interested in what you have to offer and that is actively engaged in what you're sharing.


I’d pick 15 followers like these over 10000 followers mindlessly scrolling past my posts any day 🙋‍♀️⁠


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