Tired of blending into the background?…
Every brand has a voice.
Let’s make sure yours is heard loud & clear!
CopyKate | Brand Messaging Consultancy
… because life's waaay too short for boring brands and lukewarm messaging 👎
📣
Go from mumble to memorable and stand out in a blur of same-same messaging.
Almost every interaction a customer has with your brand will involve words in some way.
This sentence? Words.
And this one? Also words.
Sure, you could write the same kind of copy your competitors are writing, hit publish and cross another task off your list.
OR
Or you could work with me- a Brand Voice Strategist and Copywriter.
Together, we’ll transform your brand voice from whispering wallflower to the ROARING life of the party. No more echo chambers, boring industry jargon, or getting ghosted by your target audience. It’s time for messages that stick, stories that resonate, and a brand voice that’s impossible to ignore.
What is Brand Voice?
We hear A LOT about a brand’s visual identity - colours, logo, fonts - the works.
While this is all essential, remember that how your brand sounds is just as important as how it looks.
In a world jam-packed with marketing messages, your brand voice can slice through the chatter and grab your customer’s attention.
It’s not just what you say but how you say it.
It’s the difference between a forgettable, timid whisper and a memorable, bold declaration!
Your brand voice is your verbal identity. Don’t let it go unheard.
Introducing!
CopyKate | Brand Voice Consultancy
It’s like having a personal vocal coach for your business - I'll help you find your unique tone and leave your audience cheering for an encore! 🎤 Whether you're a startup finding your voice or an established brand looking to remix your message, I've got your back! Let's turn up the volume on your brand's personality and make sure your message hits all the right notes 🎵
What you’ll get:
Your brand personality, tone of voice, and key messages in one easy-to-reference handbook
Stand out in a saturated market with a brand voice that’s unmistakably yours.
Connect with your audience on a deeper level and turn casual browsers into loyal customers.
Say goodbye to content creation chaos and hello to confident, streamlined, effective messaging across all your marketing channels.
With messaging that resonates, watch your engagement, conversions, and sales soar.
Your brand voice playbook
Packed with practical tips and tricks, this handbook covers everything from your brand's positioning to nailing that perfect tone. Inside, you'll discover:
Your brand's mission, vision, and positioning statement
A breakdown of your brand's values
Insights into your brand and customer archetypes
A messaging architecture to keep you on track
A handy phrase-ology guide and word bank
Grammar do's and don'ts to keep things sharp
Quick copy cues for those on-the-fly moments
Plus, plenty of real-world brand messaging examples to inspire your new voice in action.
Consider this your go-to resource for unleashing the full power of your brand's voice!
Oh, AND that’s not all; for my 2024 clients, I’ll be gifting a CopyKate Coupon that unlocks a 10% discount off any of my other copywriting services. It’s my little way of saying thank you for trusting me with your words ❤️
Optional Add-ons:
Because the party doesn’t have to stop at your brand voice guide.
Team Training 💡
Whether it’s a Freelance Copywriter, Social Media Manager, or internal marketing team, if someone else creates content for your brand, getting them on the same page is important. I offer a 2-hour online workshop to guide your team (of any size) through your new brand voice guide. €400 ex VAT
Ongoing Copywriting support ✍️
Need help putting your new brand voice into action? I offer ongoing Copywriting support, including:
Website Copy
Email campaigns & Newsletters
Social Media Ads
Print Material & Digital Asset Copy
Blog/ Article Writing
Video Script
Packaging Copy/ Product Descriptions
Prices on consultation
This is for you if:
You need help figuring out how your brand should say something.
You struggle to clearly explain what your business offers.
Your brand lacks personality, and you worry you sound just like everyone else.
You’ve hired a few copywriters who just couldn’t get the voice right.
You don’t have time to wait 6-12 months for a brand development process.
You’ve worked with a brand designer, but they didn’t cover your messaging or voice how you expected, and you’re feeling lost.
You’d love a go-to guide to refer to when writing for your biz- something easy to understand with helpful tips.
You want to give your team (internal or outsourced) one key resource they can use when creating content for your brand.
You plan to outsource and scale your business, so you need a quick, simple way to onboard freelance copywriters.
You spend hours editing your content to sound on brand and/or coming from one uniform voice.
Let's Talk Numbers
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Let's Talk Numbers 〰️
Your Investment
(a.k.a 💸💸💸)
€2,500
Option to pay in full or in 2 x €1250 installments
Price does not include VAT (23%)
Pricing plans can be discussed on a case-by-case basis
Payment by bank transfer only
Optional add-ons (training/ ongoing copywriting support)will incur an additional cost
The Process.
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We kick off with a deep dive into your brand’s world. It’s like brand therapy but more fun and with fewer couches.
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I’ll get up close and personal with your target audience's psyche – understanding what makes them tick and how to talk their talk.
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This is where the magic happens. I retreat into my writer's cave and emerge with a Brand Messaging Guide that'll make your brand shine.
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We go over the guide together. You tell me what you love and if there's anything you want tweaked.
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You get a shiny, comprehensive Brand Messaging Guide & we both do a virtual happy dance!
FAQs
What if I already have a brand guidelines document?
If you've already got a brand guidelines document, that's fantastic. Consider it a solid foundation. We'll take that blueprint and elevate it, fine-tuning your brand voice to ensure it shines through every word. Together, let's amp up your brand's impact and make it truly unforgettable.
I love the style of *enter your brand crush*; can’t I just copy them?
While we all have brands we admire, copying them isn't the answer. Your brand deserves its own spotlight, not just a shadow of someone else's. Let's work together to carve out a voice that's uniquely yours, one that'll make your audience sit up and take notice. Believe me, it's worth the effort to stand out from the crowd!
I have a pretty clear idea of how I would like my brand voice to be. Will I have input?
You've got a vision for your brand voice? Love it! And guess what? Your input is not just welcome, it's crucial. This is YOUR brand we're talking about, after all. I'm here to guide and support, but ultimately, we'll craft a voice that's authentically yours. We'll kick things off with a discovery call, diving deep into your brand essence, goals, and everything in between.
I’ll need help putting the guide into action. Do you offer ongoing support?
Absolutely! Not only do I provide ongoing copywriting support across a variety of platforms – think website, sales pages, emails, and more – but I also offer an optional add-on: a two-hour training workshop for your team. This ensures everyone's on the same page and ready to rock the brand voice guide. Consider it your ultimate toolkit for brand success!
I’m worried my brand voice won’t sound like me. How do you ensure this doesn’t happen?
Your brand's voice is as unique as your fingerprint, and I'm here to ensure it stays that way. We'll start by immersing ourselves in your brand's DNA– from your values to your target audience and what sets you apart. With these insights in hand, we'll craft a voice that's authentically yours, speaking directly to your audience while staying true to your brand identity. Rest assured, your voice will shine through loud and clear!
I’m eager to get started ASAP! How long does the process take?
Ready to hit the ground running? I love that enthusiasm! While every brand is unique, and some may need a bit more time than others, I'm all about efficiency. On average, expect your brand voice to be finely tuned and ready to roll in 6 to 8 weeks.
Book Now
Book Now
Ready to make some noise? 📣
If you're tired of blending in and ready to stand out, let's make some noise together. Your brand deserves to be heard, and I'm here to crank up the volume. Contact me today, and let's start crafting a brand message that's impossible to ignore!