My tips for writing attention-grabbing, creative headlines for your website, blogs, emails & more!

Marketing doesn’t have to be manipulative to work. And in 2025, doing it ethically is more powerful (and profitable) than ever. I breaks down the grey areas, the good stuff, and how to make sure your content passes the vibe check.

If you’re considering hiring a Copywriter but have no clue what they cost or if you can afford it, you’re in the right place!

We can all write content (yes, even AI!), but that doesn’t mean we are writing the right content. Here’s my take on how to write copy your customers actually want to read.

For too long, filler words have been seen as copywriting’s enemy number 1. I'm here to change your mind and show you how and when to use them correctly!

Discover how to champion social causes with real impact—without sounding hollow—by blending authentic allyship seamlessly into your brand’s voice.

How integrating copy AND design from day one can transform your website into a seamless, on-brand, user-focused experience.

Discover how copy that speaks to the senses can spark stronger emotional connections, boost brand loyalty, and make your products practically irresistible.

Want to take your conversions to new heights? It's time to tap into the magic of social proof.

Inbound and outbound marketing go head-to-head in an epic battle for customer attention and engagement.

Tired of staring at the blank page or blinking cursor?

Follow my tips & go-tools for beating writer’s block

One of the biggest mistakes we can make is thinking that everyone is our target audience. Here’s why this harms your biz.

Your quick, no-nonsense guide on how to create “thought leadership” content

Considering working with a Copywriter? Here’s a list of things I recommend having in place first to make the most of the experience

Looking to create an FAQ page that will save you precious time AND keep your customer happy? I share my top 3 tips!

Wondering what tools a Copywriter uses to run their business? I share my favourite business tools and how I use them

My take on “weasel words” and why you should avoid them in your copy.

Tune in to my interview with digital agency Brightside Digital on their podcast Digital Marketing Insights.

7 elements I feel every website should have to improve customer experience and increase sales.

My top three tips to create magnetic lead magnets