Mission and vision are often used interchangeably, but they have different jobs to do. Here’s how to tell them apart, write something meaningful and use both to shape stronger brand messaging.

Turns out, the teen magazines we spent our pocket money on knew a thing or two about copywriting. From irresistible hooks to knowing their readers inside out, here are three lessons your business can steal from Mizz, Bliss, Sugar and co.

Building a StoryBrand is one of the most recommended marketing books out there. Here are five takeaways and how to apply them to your biz.

Marketing terms like messaging, positioning and UX get used all the time, but rarely explained in a way that actually helps. This guide breaks them down in plain English, with examples of how they might show up on your website.

Most UX issues aren’t big design problems. They’re small moments of confusion. Here are five details you might have overlooked on your website.

Learn how straplines work, how they differ from taglines, and how to write one that clearly explains your business.

Not all marketing advice ages well. Here are three common tips that might sound right but don’t quite work anymore.

Why does LinkedIn feel same-samey lately? A look at formulaic posts, AI content, and what actually stands out now.

Value propositions are often overcomplicated or reduced to vague statements. Here’s what they actually are, how they work, and how to make yours clearer.

Feedback is essential to good copy, but the way it’s shared can shape the entire process. Here’s why consolidated feedback makes all the difference.

Worried your content reeks of robot? Here are five common signs to watch for and how to make your writing feel more natural and human.

Some words sound impressive but can often weaken your marketing copy. I share the ten common offenders I see time & time again and what to do instead.

Your homepage has a big job to do, but many websites make the same messaging mistakes. Here are some of the most common homepage issues I see, and how to fix them!

Many businesses try to sound “professional” and end up with vague, corporate messaging. Here’s why clearer, simpler language usually works far better.

Hiring a copywriter? A clear brief makes all the difference. Here’s how to brief a copywriter properly so you get better results and fewer revisions.

Why I’m breaking up with X. And why you should too.

Confused about slogans, taglines, and straplines? Learn the difference, when to use each, and how to choose the right one for your brand.

Getting ready to slow down for the holidays? Here’s how to prep your business so customers stay informed, your messaging stays consistent, and you can actually enjoy your break.

Learn the key differences between UX writing and copywriting and how combining them creates seamless, human-centered brand experiences.

Those tiny buttons on your site do more than move users, they reveal how well you understand them. Learn how smart button copy blends UX and brand voice to build trust and drive action.