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On-demand, no-nonsense, actionable copywriting tips and marketing insights - right here when you need them most.
3 buzzwords to ban from your copy for good 👋
Are tired buzzwords weakening your brand’s message and losing your audience's attention? Discover the top three words to cut from your copy immediately, and make your messaging clear, credible, and memorable.
What social media platforms should I use for my brand?
Feeling overwhelmed by all of the social media options out there? My tips on choosing the right channels for your brand
Is your brand hard to talk to? How to fix your comms tools (Fast)
Are your online tools optimised to stay connected with your customer? Check out my simple checklist to ensure every platform sends the right message.
Homepage vs Landing Page: What’s the difference?
Wondering what the difference is between a homepage and landing page? This blog takes a look at the purpose behind each and my recommendations for when you should use them
3 ways to build trust with your content.
The most valuable commodity in business isn't money; it's trust. My top three tips for building trust with your content.
Excuse me, do you speak GIF?
It’s pretty clear that GIFs are now securely part of internet culture but how can we use them effectively within our Content Strategy?
3 common copywriting mistakes we all make (and how to fix them)
The three most common copy mistakes I see over and over again, along with my tips for fixing them.
The psychology behind words: How great copywriting taps into the human brain 🧠
What really makes someone stop scrolling and feel something? Discover how the right words, backed by real psychology, can connect, persuade, and convert, without ever losing your human touch.
How to write for humans AND algorithms [with checklist 📝]
Think you need to choose between your reader and the search engine? Nope, think again! Here are my tips (and checklist) for writing for both!
80% of people do not read past the headline…👀
My tips for writing attention-grabbing, creative headlines for your website, blogs, emails & more!
Let’s talk about: Ethical marketing
Marketing doesn’t have to be manipulative to work. And in 2025, doing it ethically is more powerful (and profitable) than ever. I breaks down the grey areas, the good stuff, and how to make sure your content passes the vibe check.
How much does it cost to work with a Copywriter in Ireland?
If you’re considering hiring a Copywriter but have no clue what they cost or if you can afford it, you’re in the right place!
How to avoid tone-deaf messaging
We can all write content (yes, even AI!), but that doesn’t mean we are writing the right content. Here’s my take on how to write copy your customers actually want to read.
Why you shouldn’t fear filler words (oh and, how to use them correctly)
For too long, filler words have been seen as copywriting’s enemy number 1. I'm here to change your mind and show you how and when to use them correctly!
Real vs. rented advocacy: How to avoid tokenism and speak with authenticity
Discover how to champion social causes with real impact—without sounding hollow—by blending authentic allyship seamlessly into your brand’s voice.
Which comes first: Website Copy or Design?
How integrating copy AND design from day one can transform your website into a seamless, on-brand, user-focused experience.
Sensory branding: How to write Copy that speaks to the senses
Discover how copy that speaks to the senses can spark stronger emotional connections, boost brand loyalty, and make your products practically irresistible.
Let’s talk: Social Proof
Want to take your conversions to new heights? It's time to tap into the magic of social proof.
Inbound vs outbound marketing | What’s the difference?
Inbound and outbound marketing go head-to-head in an epic battle for customer attention and engagement.
Overcome writer’s block with these 3 tips & tools
Tired of staring at the blank page or blinking cursor?
Follow my tips & go-tools for beating writer’s block
Hungry for more?…👀
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