Value propositions are often overcomplicated or reduced to vague statements. Here’s what they actually are, how they work, and how to make yours clearer.

Feedback is essential to good copy, but the way it’s shared can shape the entire process. Here’s why consolidated feedback makes all the difference.

Worried your content reeks of robot? Here are five common signs to watch for and how to make your writing feel more natural and human.

Some words sound impressive but can often weaken your marketing copy. I share the ten common offenders I see time & time again and what to do instead.

Your homepage has a big job to do, but many websites make the same messaging mistakes. Here are some of the most common homepage issues I see, and how to fix them!

Many businesses try to sound “professional” and end up with vague, corporate messaging. Here’s why clearer, simpler language usually works far better.

Hiring a copywriter? A clear brief makes all the difference. Here’s how to brief a copywriter properly so you get better results and fewer revisions.

Why I’m breaking up with X. And why you should too.

Confused about slogans, taglines, and straplines? Learn the difference, when to use each, and how to choose the right one for your brand.

Getting ready to slow down for the holidays? Here’s how to prep your business so customers stay informed, your messaging stays consistent, and you can actually enjoy your break.

Learn the key differences between UX writing and copywriting and how combining them creates seamless, human-centered brand experiences.

Those tiny buttons on your site do more than move users, they reveal how well you understand them. Learn how smart button copy blends UX and brand voice to build trust and drive action.

You can’t connect with people you don’t understand. Here’s how to really get to know your audience before you try to sell to them.

Great copy isn’t enough to run a thriving copywriting business, you need systems that keep the work (and the clients) moving. Here are the three tools I use every single day to stay organised, save time, and keep projects on track.

Most businesses don’t have a traffic problem, they have a conversion problem. Here’s how a clear, focused landing page (paired with the right ecosystem) turns clicks into customers.

Most “power word” lists sound like they were written by a robot in 2003. This isn’t that. These five words aren’t magic, but they do make your copy feel more human, more relatable, and a lot harder to ignore.

How your brand shows up when things go wrong matters more than ever. I share my tips on how to stay human and on-brand when the pressure’s on.

Are you overlooking your brand’s most powerful influencers, your customers? Learn why genuine recommendations outweigh likes and shares, and how to turn everyday buyers into your biggest advocates.

Are tired buzzwords weakening your brand’s message and losing your audience's attention? Discover the top three words to cut from your copy immediately, and make your messaging clear, credible, and memorable.

Feeling overwhelmed by all of the social media options out there? My tips on choosing the right channels for your brand