Want to take your conversions to new heights? It's time to unleash the magic of social proof in your copy! 🎩✨ By infusing your claims with real-life stories and experiences, you create a tantalising blend of credibility and trust that's simply irresistible.

Get ready to witness the clash of marketing titans! Inbound and outbound marketing go head-to-head in an epic battle for customer attention and engagement. In this blog, I’ll unravel the tale of these two powerhouse strategies!

Tired of staring at the blank page or blinking cursor?

Follow my top 3 tips & go-tools for beating writer’s block & getting those words flowing again.

One of the biggest mistakes we can make is thinking that everyone is our target audience. In this short blog, I explain why this can harm your business & dilute your messaging.

You’ve likely heard of “thought-leadership content”. But what exactly is it? And how do you… create it?? In this quick guide, we dive right in, and I offer three tips for getting started.

Copy can do some pretty amazing things for your biz, but only if you have the fundamentals right from the start. In this blog, I explore the key things you should have before working with a copywriter.

Looking to create an FAQ page that will save you precious time AND keep your customer happy? I share my top 3 tips!

Wondering what tools a Copywriter uses to run their business? I share my favourite business tools throughout 2022 and what I used them for!

Ever heard of weasel words? No? Well, they are words that can damage the credibility and trust in your copywriting. In this blog, I’ll share my tips for waving goodbye for good!

Curious to learn more about the world of copywriting & the power of (the right) words? Tune in to my interview with digital agency Brightside Digital on their podcast Digital Marketing Insights.

Your website is one of the most powerful marketing assets but only if it’s created well. I share 7 elements that I feel every website should have to improve customer experience and increase sales.

Looking to create a lead magnet that will attract customers & encourage them to find out more? I share my top 3 easy-to-action tips!

While social media is an important part of any marketing strategy, it’s important to remember that there are many other methods to choose from to connect with your audience. Let’s explore 5 examples together!

Happy Birthday, CopyKate! 🎉 A reflection of my third year in business, what I’ve learned and a nod towards what’s to come!

Struggling to find your brand voice? Here are 6 key ingredients you’ll need to speak loud & clear to your target audience!

The number #1 way to build trust online? Social proof. The digital version of word of mouth matters more than ever, so here are my tips for implementing it into your marketing strategy.

One short line with mega impact. Read on for my tips for writing attention-grabbing, creative headlines for your website, blogs, emails & more!

Looking to improve your customer’s experience with your brand online? Microcopy is an important piece of the puzzle! Here’s everything you need to know!

Messaging getting a little lost in translation? Brand voice echoing everyone else? You’re not alone. In this blog, I cover the 3 most common copy mistakes I see time after time. SPOILER: We're all guilty of them 😬😅⁠

Happy Birthday, CopyKate! 🎉 A reflection of my second year in business, what I’ve learned and a nod towards what’s to come!