Fed up with

“it’ll do ” messaging?

Cookie-cutter copy and a generic brand voice that sounds just like your competitors isn’t doing anything for your business. In fact, it’s probably damaging your brand and keeping your customers at arm's length.

Let’s change that 👇

As your Copywriter and Brand Voice Strategist, my job is to transform your copy chaos into clear, strategy-backed, bang-on-brand messaging that swaps your customers’ 'Huhs?' into 'Ah-has!” and “Ka-chings” 🙌

work with me

Think copywriting is just words on a page? Think again.

Great copy is a beautiful blend of marketing, strategy, science and psychology working together to capture attention, build trust and drive action.

Here’s how I make that happen 👇

Done-for-you Copywriting

Good copy is so much more than just words on a page. As your copywriter, I create nod-alongable moments that make you—and especially your customers—feel like you're speaking directly to them.

My copywriting services cover everything from Website Copy and Social Media Ads to Email Campaign Copy, Sales Pages, Packaging Copy, Landing Pages, Lead Magnets, Radio Ad Scriptsand more!

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Brand Voice Strategy

Struggling to clearly explain what your business offers? Maybe your brand feels a bit flat, and you worry you sound just like everyone else. You know how your brand should look but not how it should sound.

Sound familiar? It’s time to do things differently.

I dig deep into what makes you, well, you, and then turn that into a powerful brand verbal identity that's impossible to ignore.

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The CopyKate Hotline

Ever wish you had a professional copywriter on speed dial, ready to polish your words and make your message shine?

Wish granted! 🙌🙌🙌

Whether you're a busy entrepreneur, a fellow copywriter, or someone just dipping their toes into the world of copy, this is your direct line to on-demand, 1:1 support from an experienced copywriter.

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"Kate writes with energy and has fantastic attention to detail - consistently delivering quality work on time. Reliable, professional, and a pleasure to work with!"

- William, Industry Dive
“Kate listens to what you say, is open to considering your feedback, and has a really nice process in place (not something every service provider has).“

- Chiara, A Matter of Nourishment
"What is evident is Kate’s versatility, adaptability, attention to detail, and deliverability. As a result, we look forward to continuing working with Kate long into the future."

- Andrew, Omnicom Media Group
"I stumbled upon Kate on Instagram and it was one of the luckiest things that have happened to me as a business owner. One of the best things about working with Kate is her ever-calm demeanour and ability to create just what you need well in time of any high-pressure deadline you might have set for yourself. I can truly say that Kate has helped, and continues to help, my business enormously"

- Gillian, Body Project
"Working with Kate has been a dream. From the first phone call to the follow-up emails she was friendly and approachable while always being professional. She immediately understood my vision and put into words what I couldn’t"

- Tanya, Kinhood
"Through our initial meetings to the final product, Kate listened to what I wanted to say(but for some reason just couldn't actually put into words!) Each page she wrote was exactly what I wanted to, it was like she crawled inside my head and sorted out the mess that was there in the most fabulous and elegant way."

- Ruth, Tower Healing Centre
"I've worked with Kate over the past two years and find her such a pleasure to work with! Not only is she a genuine, thoughtful person, but her standard of work is impeccable"

- Edel, Accelerate Accounting

Copy for humans. By a human.

Tired of boring, AI-generated messaging that sounds like it was mass-produced in a factory? 👀

Yep, So am I.

Hi, I’m Kate 👋

Copywriter, Brand Voice Strategist, and ChatGPT’s much cooler cousin 😉

I bring years of experience, personality, and an actual pulse (😅!) to your brand messaging. In a world where it’s tempting to click “generate” and let algorithms do the talking, the cheapest, fastest fix isn’t always the best.

Whether it’s using AI to mimic your competitors or handing off your messaging to Sally in Accounts (who once aced creative writing in school), “fine” is the default. And fine might get the job done… if you’re okay with being an echo in a very noisy world.

But is “fine” really enough for your business?

No matter where you are on your business journey, you deserve strategy-backed, human-focused messaging that goes beyond the basics.

I’m here to help you do just that & more!

get to know me

The right words, delivered to brands worldwide

🎁 Freebie🎁

How well do you know your customers? 👀

Not just their age, location, or favourite coffee order ☕ I mean really know them.
The deep insights that help you write things that make them think, “Wait, how did you know that?”

I need this!

The Directory

The CopyKate Black Book

From web designers to accountants, build your dream business with my personal rec list of trusted sidekicks.

i need this

The Blog

Free, no-nonsense, actionable copywriting tips and marketing insights - right here when you need them most.

📖 The Blog

5 tell-tale signs your content is AI-generated 😳

Worried your content reeks of robot? Here are five common signs to watch for and how to make your writing feel more natural and human.

Read More →

10 overused words that weaken your copy

Some words sound impressive but can often weaken your marketing copy. I share the ten common offenders I see time & time again and what to do instead.

Read More →

The most common homepage mistakes I see (and how to fix them)

Your homepage has a big job to do, but many websites make the same messaging mistakes. Here are some of the most common homepage issues I see, and how to fix them!

Read More →

Why trying to sound “professional” is ruining your marketing (and what to do instead)

Many businesses try to sound “professional” and end up with vague, corporate messaging. Here’s why clearer, simpler language usually works far better.

Read More →

How to brief a Copywriter properly (to save everyone time & headaches!)

Hiring a copywriter? A clear brief makes all the difference. Here’s how to brief a copywriter properly so you get better results and fewer revisions.

Read More →

Good riddance, X.

Why I’m breaking up with X. And why you should too.

Read More →

Read my blog

Fed up with

“it’ll do ” messaging?

Think copywriting is just words on a page? Think again.

Done-for-you Copywriting

Brand Voice Strategy

The CopyKate Hotline

"Kate writes with energy and has fantastic attention to detail - consistently delivering quality work on time. Reliable, professional, and a pleasure to work with!"

“Kate listens to what you say, is open to considering your feedback, and has a really nice process in place (not something every service provider has).“

"What is evident is Kate’s versatility, adaptability, attention to detail, and deliverability. As a result, we look forward to continuing working with Kate long into the future."

"Working with Kate has been a dream. From the first phone call to the follow-up emails she was friendly and approachable while always being professional. She immediately understood my vision and put into words what I couldn’t"

"I've worked with Kate over the past two years and find her such a pleasure to work with! Not only is she a genuine, thoughtful person, but her standard of work is impeccable"

Copy for humans. By a human.

Tired of boring, AI-generated messaging that sounds like it was mass-produced in a factory? 👀

Yep, So am I.

Hi, I’m Kate 👋

Copywriter, Brand Voice Strategist, and ChatGPT’s much cooler cousin 😉

🎁 Freebie🎁

How well do you know your customers? 👀

The Directory

The CopyKate Black Book

The Blog

You’re just my type on paper ♡