How much does it cost to work with a Copywriter in Ireland?
Let’s face it—if you’re running a business in Ireland in 2025, you've probably realised something pretty important: words matter. Like, really matter. Those catchy social media captions, engaging emails, and website copy that stops your customers mid-scroll? That “stuff” isn't just nice-to-have fluff. It’s powerful, strategic, and essential for growing your business.
But there’s usually one big question looming when it comes to hiring a pro to handle it all for you: “Okay, sounds great, but how much is this copywriting magic actually gonna cost me?”
Fair enough. You want clear answers, not vague, 'it depends' statements. (Though spoiler alert: it kinda does depend 😬)
Here’s the deal: copywriter pricing in Ireland right now comes in all shapes and sizes.
You’ve got per-word rates, hourly charges, and project-based fees, each with its pros, cons, and quirks. I'm here to break these down clearly, so you know exactly what to expect, what you're actually paying for, and why (full disclosure), I personally swear by the project-based approach.
Understanding Copywriter Pricing in Ireland
In 2025, Copywriters in Ireland typically charge in one of three main ways:
Per-word pricing
Hourly rates
Project-based fees
Each method has its pros and cons, and the best choice really depends on your specific project needs, budget, and expectations. Let’s break these down a bit more.
1. Per-word pricing 💸
Charging per word is common, especially for straightforward content like blogs, articles, or product descriptions. In Ireland, as of 2025, you might see per-word rates ranging from €0.20 to €1.00 or even higher, depending on the complexity, depth, or research required for the topic.
Pros:
Simple and transparent, easy to budget for
Ideal for standardised content (blogs, SEO articles, product descriptions)
Cons:
Can encourage quantity over quality
May not account for strategy, research, or creativity involved
Higher-value projects (like brand messaging or strategic content) often aren't suited for per-word rates
Per-word pricing might work well if you're looking to populate your website with standard, predictable content. But if you're looking for content that deeply resonates, captures your brand voice, and achieves specific business goals, per-word pricing might undervalue the strategic thinking involved.
2. Hourly rates 💸
Charging hourly is another popular method. In Ireland, you'll typically find experienced copywriters charging anywhere from €50 to over €150 per hour. The price will vary greatly depending on the writer’s expertise, the industry specialisation, and the complexity of your project.
Pros:
Transparency on how time is spent
Useful for ongoing, evolving projects with unclear scope
Cons:
Potential for costs to spiral if the project scope isn’t clearly defined
Harder to predict final costs upfront
Does not always reflect the actual value delivered
Hourly rates make sense if your project is dynamic or difficult to scope upfront. But if budget predictability is important to you, hourly billing might lead to surprises, especially if revisions or additional meetings add up.
3. Project-based fees 💸
Finally, many copywriters in Ireland, myself included, charge on a project basis. With project-based pricing, you get a fixed cost upfront for your entire project, including initial consultations, research, revisions, and final delivery. In Ireland, copywriting project fees can range from several hundred euros for smaller tasks, up to thousands for extensive brand messaging, full website copy, or strategic content campaigns.
Pros:
Predictable budgeting (no surprises!)
Emphasises quality, value, and outcomes rather than time spent
Often includes more strategic input, which maximises value for your business
Cons:
Requires clear communication and expectations up front
Pricing may initially feel higher compared to per-word or hourly rates, though the overall value often proves greater
Project-based pricing is particularly effective for businesses looking for strategic, impactful copy. It aligns your investment directly with your business goals and the outcomes you're aiming for, rather than just measuring time or words.
Why I charge project-based fees
Personally, I prefer to charge on a project basis, and here's why:
When I create copy, I'm not just selling you words. I'm delivering strategic value that can significantly impact your business. I'm deeply invested in understanding your brand, your audience, and your objectives. This approach allows me to craft copy tailored specifically to you, copy designed to achieve tangible business outcomes, like increased engagement, conversions, and brand loyalty.
Charging per project rather than per word or per hour means I’m not incentivised to rush or drag out the work. My focus stays purely on delivering quality and results. It also creates transparency- you know exactly what you're investing and precisely what you'll get for your money.
With project-based pricing, your budget aligns directly with your goals. You're paying for value, strategy, and outcomes, not just words on a page or hours on a clock.
So, how much does a Copywriter cost?
While there's no one-size-fits-all answer, as of 2025, here's a general guide for typical copywriting project costs in Ireland:
Blog posts/articles: €150 - €800 per piece (depending on depth, research, and complexity)
Website copy (full site): €2,000 - €10,000+
Sales or landing pages: €500 - €3,000
Email campaigns (sequence): €300 - €3,000
Brand voice & messaging strategy: €3,000 - €8,000+
These ranges are based on my research and can vary depending on the copywriter’s expertise and experience, and the complexity of your project.
When considering how much a copywriter costs, I recommend thinking beyond the figures. Instead, consider the value they will bring to your business and the time, energy & stress they will save you! A great copywriter doesn't just fill pages; they create conversations, build trust, and drive real business results.
