Life is waaay too short for boring brands and lukewarm messaging 👎

Bored of blending into the background? Sick of sounding like everyone else in your industry? Worried your messaging lacks soul, feels inconsistent, and is confusing your customers?

Sure, you could keep churning out the same AI-generated copy as your competitors, or you could work with me, a Brand Voice Strategist.

I’ll empower your brand to go from mumble to memorable with a powerful, unique verbal identity you can be proud of. 

Brand Voice Strategy
is for you if: 

  • You're lost in translation: You know your brand inside out but can’t quite figure out how to articulate its personality on paper. You want one go-to resource that clearly defines your brand verbal identity.

  • You’re tired of generic messaging: Your current copy feels bland, and you worry you sound just like everyone else. You know what you want to say but not how to say it in a way that feels on-brand.

  • Your messaging is inconsistent: Without a solid guide, your copy style and tone show up differently day to day, writer to writer and platform to platform.

  • There’s a gap in your brand guidelines: Your brand designer has delivered a beautiful new visual identity. You feel confident about how your brand should look but not how it should sound. 

  • Past experiences fell flat: You’ve worked with copywriters before who didn’t quite capture your brand voice and tone, and now you’re back to square one.

  • You crave clarity: Whether you’re creating content yourself, outsourcing or briefing a team, you want a clear go-to brand messaging guide so everyone is on the same page. 

What to expect 

During the Brand Voice Strategy process, we’ll uncover what makes your brand uniquely you. Together, we’ll break down your mission, values, and audience insights to create a clear, actionable messaging framework. The result is your very own Brand Messaging Guidelines

Brand Messaging Guidelines

A comprehensive, easy-to-reference, branded PDF guide packed with practical tips to keep your messaging on point:

  • Your brand’s mission, vision, and positioning statement

  • A clear breakdown of your brand values

  • Insights into your brand and customer archetypes

  • A solid messaging architecture to guide every piece of copy

  • A phrase-ology guide and word bank for quick copy cues

  • Grammar do’s and don’ts to keep your on-brand & professional

  • Real-world examples showing your new brand voice in action

Your investment: €2,750

ex VAT

Oh, and for my 2025 brand voice clients, you’ll also receive a special CopyKate Coupon that unlocks a 10% discount on any additional copywriting services—a little thank you for trusting me with your messaging ❤️

Optional add-ons

Because the party doesn’t have to stop at your brand voice guide.

Brand Name & Tagline Strategy 💬 

Your brand name and tagline are the foundations of your brand identity and are the first metaphorical handshake between you and your customer. This service is perfect for brand-new businesses or those craving a complete brand reset.

Price: €995*

*excluding VAT

Team Training 💡

A 1.5-hour online workshop to get your freelancers, social media managers, or in-house teams aligned with your new brand voice guide. 

Price: €450*

*excluding VAT

Ongoing Copywriting support ✍️

Need help putting your new brand voice into action? I offer ongoing Copywriting support, including:

  • Website Copy

  • Email campaigns & Newsletters

  • Social Media Ads

  • Print Material & Digital Asset Copy

  • Blog/ Article Writing

  • Video Script

  • Packaging Copy/ Product Descriptions

Custom quote on consultation

  • "Kate expertly crafted our brand voice, capturing the essence of our commitment to purpose-driven progress. She also developed our company name, Kanso, which perfectly reflects our focus on simplicity and efficiency."

    - Stacy, Kanso

Meet your Brand Voice Strategist 

Hi, I’m Kate 👋

I’m your brand's best friend when it comes to finding its voice. 

That’s right: No more echo chambers, boring industry jargon, or getting ghosted by your target audience. 

It’s time for messages that stick, stories that resonate, and a brand voice that’s impossible to ignore.

my process

1
Discovery

We kick off with a deep dive into your brand’s world. We’ll chat through your brand’s story, values, and goals. This is where we uncover what makes your business truly unique and clarify exactly who you're speaking to.

2
Research

I’ll get up close and personal with your target audience's psyche – understanding what makes them tick and how to talk their talk.

3
Creation

This is where the magic happens. Using the research insights, I start work on your Brand Messaging Guide. This guide outlines your core messaging pillars, tone of voice, and key language cues to ensure consistency across every platform and customer interaction.

4
review

We review the guide together. You’ll give your feedback, and I’ll fine-tune the details until the messaging perfectly reflects your brand’s identity.

5 Handover & Celebrate!

Once finalised, you receive your comprehensive guide—a practical resource for all your future messaging needs. This is your blueprint for clear, consistent, and authentic communication. Oh, and we both do a virtual happy dance to celebrate!

  • "Kate's strategic thinking and creative approach were invaluable throughout the naming and branding process. In our first few weeks of launch, we have seen a much bigger interest in Kanso than we anticipated and this is largely attributed to Kate’s work bringing my vision to life on how we communicate Kanso. We are incredibly pleased with the results and highly recommend Copy Kate to any business seeking to establish a powerful brand presence. Her expertise in voice of brand development and company naming is truly exceptional."

    - Stacy, Kanso

FAQs

  • Got a vision for your brand voice? Love it! Your input is not just welcome, it's crucial. This is YOUR brand we're talking about, after all. We'll work together to create a voice that's unmistakably yours. We'll kick things off with a discovery call, diving deep into your brand personality, goals, and everything in between.

  • While we all have brands we admire, copying them isn't the answer. Your brand deserves its own spotlight, not just a shadow of someone else's. Let's work together to carve out a voice that's uniquely yours, one that'll make your audience sit up and take notice. Believe me, it's worth the effort to stand out from the crowd!

  • Your brand's voice is as unique as your fingerprint, and I'm here to ensure it stays that way. I'll start by immersing myself in your brand's DNA– from your values to your target audience and what sets you apart. With these insights in hand, I'll create a voice that's undeniably yours, speaking directly to your audience while staying true to your brand identity. Rest assured, your voice will shine through loud and clear!

  • Absolutely! Not only do I provide ongoing copywriting support across a variety of platforms – think website, sales pages, emails, and more – but I also offer an optional add-on: a 1.5-hour training workshop for your team. This ensures everyone's on the same page with your new brand voice guide. 

  • Ready to hit the ground running? I love that enthusiasm! While every brand is unique, and some may need more time than others, I'm all about efficiency. On average, expect your brand voice to be finely tuned and ready to roll in approximately 6-8 weeks.

More questions? Let’s chat!