Is your Copy too “Salesy”?
When it comes to writing copy, do you freeze up?
You don't know what to say?
Or perhaps...what not to say?
Well, you're not alone.
Every single day, we are surrounded by sales messaging:
🔥 Buy now!!!!! 🔥
👀 Don't miss our limited offer!!! 👀
💰 2 for the price of 1!!! 💰
💥 Buy one get one free!!! 💥
So it's no wonder that we try to "one-up" each other with similar sales messages in an attempt to get the customer to choose us.
We resort to tactics we’ve seen others use, assuming they must work.
But the reality is 👇
When everyone’s using the same “copywriting hacks,” the results can get pretty generic.
The client-focused, heartfelt storytelling disappears and we're left with a bunch of persuasion tactics thrown together with lots of shiny "BUY NOW" buttons.
Many of us resort to this type of writing because we have no idea what else to do.
So what's the solution?
We need to bring back storytelling.
And no, I don't mean fairytales and made-up stories.
I mean weaving a narrative, YOUR narrative throughout the entire sales process.
