Let’s talk about Microcopy

Quick question 👀⁠
Which of the following sounds more appealing? 👇⁠
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1️⃣ Start today⁠!
2️⃣ Get started now⁠!
3️⃣ Get started today (no credit card required)⁠
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I’d bet that no one would prefer the other options after seeing the option with the added “no credit card required”.⁠
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By adding those four words, you guarantee 3 things:
✔️ Your customer trusts you.⁠
✔️ Your customer is satisfied. ⁠
✔️ Your customer is more likely to convert.⁠
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Why?⁠
Because you've addressed one of their biggest concerns using the power of microcopy. ⁠

What is Microcopy?

Microcopy is the informative, actionable bits of copy that crop up all over web experiences. It’s the two or three words on a call-to-action button, the short page headline that lets you know you’ve reached a page in error, or the text on a pop-up form that instructs you on your next steps toward a purchase. In other words, it’s short, instructive copy that guides users through their experiences with your brand — and makes the journey enjoyable.
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At a glance, microscopy may seem small and insignificant when compared to the overall text. But surprisingly, those tiny words have a BIG impact on conversions and can drastically improve your customer's experience. ⁠

How to use Microcopy

The beauty of microcopy is that it can be used in many ways to enhance the customer experience with your business.

The goal is to strategically use microcopy across key customer touchpoints to help avoid points of friction that can lead to cart abandonment, error messages, and other disappointing interactions.

Some examples of where you can use microcopy effectively include:
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Call-to-Action Button text⁠: “Learn More” is a common button copy but it doesn’t always fit the context of the page? Think about more creative ways to make this button a little more interesting and persuasive.

Forms: Use instructional microcopy to explain the intention behind your form fields and offer some helpful prompts to guide the user to give you the information you need.

Confirmation pages: Use microcopy to confirm and reassure the user that their action has been successfully executed and let them know what happens next. For example, if they’ve signed up for your mailing list, you can confirm that they have been added to the list and let them know when they can expect their first email.

Microcopy, but make it yours

Just because microscopy is informative and straightforward, it doesn’t mean that it has to be boring. Microcopy can be used to carry your brand voice into every little bit of the customer experience.

From friendlier form copy to unexpected humour on buttons or pop-up windows, microcopy can turn micro-moments with your brand into memorable experiences.

When creating your microcopy, think about your brand guidelines. What words or phrases do you commonly use? What would resonate with your audience?

Need support with crafing your Microcopy?

Get in touch today 👇⁠
📧 contact@copykate.ie⁠