Enough head-scratching & shooting in the dark…..
it’s time to get crystal clear on who your customers really are.
The CopyKate Customer Persona Workbook walks you through a 5-step guided plan so you can define your target audience, uncover what they actually care about, and create a persona you can use to write targeted copy that speaks directly to them.
You can’t write great copy if you don’t know who you’re talking to….
If you’ve been shouting into the online void, crossing your fingers that someone gets it , it’s time for a new approach.
The CopyKate Customer Persona Workbook helps you ditch the guesswork and create messaging that speaks directly to your target audience.
What’s inside:
You’ve probably downloaded a few “ideal client” guides before, the ones that ask for your audience’s age, job title, and favorite coffee order.
But this isn’t that.
We go beyond basic demographics to help you uncover what really drives your audience; their motivations, beliefs, frustrations, and decision triggers.
In your free workbook, you’ll find guided prompts & mini-exercises to help you:
✅ Research, identify, and define your target audience, once and for all!
✅ Uncover what drives their decisions (and what holds them back)
✅ Build a clear, actionable buyer persona you can reference every time you create content, making your life so much easier
Created by Copywriter, UX Writer & mESSAGING STRATEGIST, Kate 👋
After years of writing for brands across different industries, from startups finding their footing to established businesses ready to scale, I’ve learned one hugely important thing:
👉 You can’t write effective copy if you don’t know exactly who it’s for.
Every word, every message, every headline depends on understanding the person on the other side.
I created this workbook to help you do exactly that. It’s the same framework I use with my clients to uncover their ideal audience and turn that clarity into messaging that actually works.