Good riddance, X.

As a copywriter & messaging strategist, my work is built around how words move through the world, what they encourage, what they normalise, and what they leave behind. Where those words live matters.

Over time, the social media platform, X has become a place that increasingly rewards outrage, misinformation, and cruelty.

That’s not the kind of environment I want my work helping to sustain.

So going forward, CopyKate won’t be creating, managing, or consulting on X content.

Communication shapes culture, and I want to use my skills in spaces that make healthier conversations possible.

Our words deserve better.