Fed up with

“it’ll do ” messaging?

Cookie-cutter copy and a generic brand voice that sounds just like your competitors isn’t doing anything for your business. In fact, it’s probably damaging your brand and keeping your customers at arm's length.

Let’s change that 👇

As your Copywriter and Brand Voice Strategist, my job is to transform your copy chaos into clear, strategy-backed, bang-on-brand messaging that swaps your customers’ 'Huhs?' into 'Ah-has!” and “Ka-chings” 🙌

Think copywriting is just words on a page? Think again.

Great copy is a beautiful blend of marketing, strategy, science and psychology working together to capture attention, build trust and drive action.


Here’s how I make that happen 👇

Done-for-you Copywriting

Good copy is so much more than just words on a page. As your copywriter, I create nod-alongable moments that make you—and especially your customers—feel like you're speaking directly to them. 

My copywriting services cover everything from Website Copy and Social Media Ads to Email Campaign Copy, Sales Pages,  Packaging Copy, Landing Pages, Lead Magnets, Radio Ad Scriptsand more!

   Brand Voice Strategy

Struggling to clearly explain what your business offers? Maybe your brand feels a bit flat, and you worry you sound just like everyone else. You know how your brand should look but not how it should sound.

Sound familiar? It’s time to do things differently.

I dig deep into what makes you, well, you, and then turn that into a powerful brand verbal identity that's impossible to ignore.

The CopyKate Hotline

Ever wish you had a professional copywriter on speed dial, ready to polish your words and make your message shine?

Wish granted! 🙌🙌🙌

Whether you're a busy entrepreneur, a fellow copywriter, or someone just dipping their toes into the world of copy,  this is your direct line to on-demand, 1:1 support from an experienced copywriter.

  • "Kate writes with energy and has fantastic attention to detail - consistently delivering quality work on time. Reliable, professional, and a pleasure to work with!"

    - William, Industry Dive

  • “Kate listens to what you say, is open to considering your feedback, and has a really nice process in place (not something every service provider has).“

    - Chiara, A Matter of Nourishment

  • "What is evident is Kate’s versatility, adaptability, attention to detail, and deliverability. As a result, we look forward to continuing working with Kate long into the future."

    - Andrew, Omnicom Media Group

  • "I stumbled upon Kate on Instagram and it was one of the luckiest things that have happened to me as a business owner. One of the best things about working with Kate is her ever-calm demeanour and ability to create just what you need well in time of any high-pressure deadline you might have set for yourself. I can truly say that Kate has helped, and continues to help, my business enormously"

    - Gillian, Body Project

  • "Working with Kate has been a dream. From the first phone call to the follow-up emails she was friendly and approachable while always being professional. She immediately understood my vision and put into words what I couldn’t"

    - Tanya, Kinhood

  • "Through our initial meetings to the final product, Kate listened to what I wanted to say(but for some reason just couldn't actually put into words!) Each page she wrote was exactly what I wanted to, it was like she crawled inside my head and sorted out the mess that was there in the most fabulous and elegant way."

    - Ruth, Tower Healing Centre

  • "I've worked with Kate over the past two years and find her such a pleasure to work with! Not only is she a genuine, thoughtful person, but her standard of work is impeccable"

    - Edel, Accelerate Accounting

Copy for humans. By a human.

Tired of boring, AI-generated messaging that sounds like it was mass-produced in a factory? 👀

Yep, So am I.

Hi, I’m Kate 👋

Copywriter, Brand Voice Strategist, and ChatGPT’s much cooler cousin 😉

I bring years of experience, personality, and an actual pulse (😅!) to your brand messaging. In a world where it’s tempting to click “generate” and let algorithms do the talking, the cheapest, fastest fix isn’t always the best.

Whether it’s using AI to mimic your competitors or handing off your messaging to Sally in Accounts (who once aced creative writing in school), “fine” is the default. And fine might get the job done… if you’re okay with being an echo in a very noisy world.

But is “fine” really enough for your business? 

No matter where you are on your business journey, you deserve strategy-backed, human-focused messaging that goes beyond the basics.

I’m here to help you do just that & more!

The right words, delivered to brands worldwide

The Blog 

Free, no-nonsense, actionable copywriting tips and marketing insights - right here when you need them most.

📖 The Blog
The role of landing pages in your marketing system
The role of landing pages in your marketing system

Most businesses don’t have a traffic problem, they have a conversion problem. Here’s how a clear, focused landing page (paired with the right ecosystem) turns clicks into customers.

Read More →
The 5 most powerful words in copywriting (and how to use them)
The 5 most powerful words in copywriting (and how to use them)

Most “power word” lists sound like they were written by a robot in 2003. This isn’t that. These five words aren’t magic, but they do make your copy feel more human, more relatable, and a lot harder to ignore.

Read More →
How to maintain your brand voice in a crisis
How to maintain your brand voice in a crisis

How your brand shows up when things go wrong matters more than ever. I share my tips on how to stay human and on-brand when the pressure’s on.

Read More →
Why your customers are your most powerful influencers (and how to treat them that way)
Why your customers are your most powerful influencers (and how to treat them that way)

Are you overlooking your brand’s most powerful influencers, your customers? Learn why genuine recommendations outweigh likes and shares, and how to turn everyday buyers into your biggest advocates.

Read More →
3 buzzwords to ban from your copy for good 👋
3 buzzwords to ban from your copy for good 👋

Are tired buzzwords weakening your brand’s message and losing your audience's attention? Discover the top three words to cut from your copy immediately, and make your messaging clear, credible, and memorable.

Read More →
What social media platforms should I use for my brand?
What social media platforms should I use for my brand?

Feeling overwhelmed by all of the social media options out there? My tips on choosing the right channels for your brand

Read More →

The Directory

The CopyKate Black Book 

From web designers to accountants, build your dream business with my personal rec list of trusted sidekicks. 

Suffering from boring-inbox-itus? 🤧

POV: Your inbox is boring, stale, and packed with newsletters you wished you never subscribed to.

The CopyKate mailing list is different⁠ (yes, really!)⁠⁠

You can expect: 

✔️ Marketing industry news & insights ⁠

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