PSA: Your target audience is not “everyone” (and that’s a good thing)
“My target audience is everyone"
A sentence guaranteed to send a shiver down every copywriter's spine.
🥴🥴🥴🥴🥴
The thing is, if you market yourself as "everything to everybody", your messaging will drown in a sea of sameness.
❌ You won't stand out.
❌ You won't speak directly to your customer
❌ You won't show what makes you different
❌ And... you'll sound just like everybody else.
So, instead?...👇️
Identify your ideal customer
Think of them as one individual.
💭Who are they? 💭 How do they look, sound, and feel? 💭What are their challenges? 💭What keeps them up at night? 💭Where do they want to be?
💭 Where do they hang out online? 💭 What other solutions are they considering?
And then 👇️
Identify your unique solution.
💭How can your product or service uniquely help your customer solve their challenges? 💭What specific benefits can you offer? 💭How are you different to your competitors? 💭 How do you want your customers to feel? 💭 Why should they choose you?
When you get this granular, your messaging becomes crystal clear and speaks directly to the customer who needs your product/service most 💥
Need help identifying your ideal customer or USP?
