The quick no-nonsense guide to “thought-leadership” content
You know when you see a word so many times that it loses its meaning and looks incredibly weird? .... 👀
Yep, that’s what happened to the term “thought leadership.”
It’s been used SO MUCH that it’s become a little.... fuzzy. And lost a little meaning.
Everybody wants to "do" thought leadership content. But nobody seems to know exactly what that means 🤔
So let's dive in a little.
The first thing to consider is that "thought leadership" isn’t a type of content—it’s an approach to content.
It centres around how you want your brand to be seen by your customers, competitors and industry.
The other important thing to understand is that for content to rise to the level of thought leadership, it has to be authentic. And it needs to be deeply rooted in a unique perspective, experience or expertise.
So, where to start?...
For inspiration, here are a few examples of ways to approach thought-leadership content 👇️
💭The "against the grain" approach
Sharing an opinion or observation that perhaps goes against consensus.
💬 The Personal narrative
telling a story about you, what you’ve learned, and what brought you to the place that you are today
🔍️ Industry analysis
Sharing your perspective or thoughts on what's going on in your industry and adding additional value to your audience.
Do you consider thought-leadership content in your marketing plan? Do you enjoy reading other thought-leadership content?
Let's chat in the comments 👇️
