Five important marketing channels that are just as important as social media

Happy Birthday, CopyKate! 🎉 A reflection of my third year in business, what I’ve learned and a nod towards what’s to come!

Struggling to find your brand voice? Here are 6 key ingredients you’ll need to speak loud & clear to your target audience!

The number #1 way to build trust online? Social proof. Here are my tips for implementing it into your marketing strategy.

Looking to improve your customers’ experience with your brand online? Microcopy is an important piece of the puzzle!

Happy Birthday, CopyKate! 🎉 A reflection of my second year in business, what I’ve learned and a nod towards what’s to come!

Worried that you might be scaring away your customers with your content? Here's how to swap selling for storytelling!

Editing your copy is one of the most crucial steps in written content but many of us tend to skip it, unsure of what to do. I share my top tips to edit your own copy in 4 simple steps.

Does the thought of showing up on social media make you sweat? I’m sharing my 5 Top Tips for even the biggest introverts.

Stuck on vanity metrics? Followers, Likes, Page Views- y’know the ones. Here’s why they aren’t necessarily serving your brand!

We hear a lot about Storytelling in Marketing. But what does it mean and why is it so important?

It’s Springtime, which can only mean one thing! I’m sharing my top tips for freshening up your brand’s online platforms.

A step-by-step guide to building the perfect About page that will attract, connect and engage with your dream target audience.

Happy Birthday, CopyKate! A reflection of my first year in business, what I’ve learned and a nod towards what’s to come!

Ever heard the phrase “It’s not what you say, but how you say it”? In Marketing, this is your “tone of voice”. Here’s how to find yours!